I don’t know why more bloggers didn’t follow this strategy. So to get better exposure for my ideas, I published the whole enchilada on Facebook a few days after a post appeared on my own site. The Facebook algorithm strongly discourages using links that direct someone off Facebook and away from their ads. I’ve published long-form content through Facebook Notes for the last five years. Facebook gave up on the perilous content-first strategy and pivoted to an emphasis on Facebook Groups where controversial content attracts far less scrutiny. CLICK TO LEARN MORE!Ī year later, Facebook pulled the rug out from under publishers, declaring that it would not be a news outlet focused on content after all.įacebook had learned (and is still learning!) that being a news outlet without accountability for the truth of the news was a slippery slope. Read Marketing Rebellion, the book that explains the future of social media and marketing. ![]() I didn’t see how that could happen and deep down, the publishers knew they were being scammed, too. Their very existence was threatened.īut Facebook promised media outlets that publishing through something like Facebook Notes would result in new monetization opportunities and millions of new subscriptions. When Facebook re-purposed their content, it stole subscribers and advertisers. The meeting was extremely tense because the publishers hated Facebook. Facebook executives met with major New York City media companies, encouraging them to publish on Facebook. The idea was a mess from the beginning … The Facebook Content StrategyĪbout three years ago I attended a meeting hosted by Columbia University. But originally, the Notes feature was an important part of Facebook’s long-term strategy as it pressed publishers for original content. “Notes” wasn’t a popular publishing platform for most people. You are probably not losing sleep over this. ![]() However, any unpublished drafts will be deleted.” We know your posts are important, so any published notes will stay published on your timeline. “…Creating and editing notes will be unavailable after October 31. Here’s the announcement, which has only appeared as a message on the “Notes” tab on Pages: ![]() Facebook Notes is over, completing a Facebook strategic flip-flop.
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