![]() This year is looking to be a dogfight to be crowned the Big 12 champion. The Longhorns were the last Big 12 team standing, losing to Stanford in the Elite Eight. Six teams from the conference made the tournament, and all made it out of the first round. Looking back at last year’s NCAA Tournament, the growth in the conference from top to bottom is clear. Now Baylor finds itself as an underdog, sitting fourth in the Big 12 preseason poll. Then Baylor suffered a disappointing loss to South Dakota in the NCAA Tournament round of 32 before stars NaLyssa Smith and Queen Egbo set sail to the WNBA. However, the Bears would not see the postseason success they hoped for.Ī tight loss in the Big 12 Tournament championship game left the Texas Longhorns reigning supreme. Last season, Baylor did end the regular season atop the conference and secured a share of its 12th consecutive Big 12 regular-season championship. The rest of the conference has caught up. Without this structure, businesses are unsure how to reach out to athletes, which hurts the system.The Big 12 of the past seemed like a simple projection: Put Baylor at the top. With the current format, people are unsure who is signing NIL and what the process to do so is. Yormark is a huge believer in NIL being the future of college athletics and thinks the Big 12 needs to do more to draw recruits in from that department.Īnother thing that Yormark discussed in terms of NIL is it needs more organization. Organizing NIL processĪlthough name, image and likeness rules fall more into the hands of the NCAA, Yormark still has a lot to say about his thoughts on NIL. The future of the conference relies on the deal that Yormark and his staff are able to get, and no matter how big or how little of a role he plays in the deal, all eyes will be on him. ![]() The Big 12 has a 13-year deal worth well over $2 billion with ESPN and Fox, but there are only three years left on the deal. Now with the additions of BYU in Utah and UCF in Florida, the Big 12 is tapping into markets across the nation.Įxpanding on these markets has made the Big 12 more attractive to television stations. The conference previously had all of the schools in one geographical strip down the center of the United States. The group of Cincinnati, BYU, UCF and Houston that will be entering the conference in the next few years to replace Texas and Oklahoma is strategic on the part of the Big 12. Yormark has not tipped his hand on more ways he plans to draw in the youth, but it is a major focus. We’ve got to stand for all the right things.” “We’ve got to get in the consciousness of student-athletes. “We’ve got to connect with youth culture,” Yormark said at Big 12 football media day back in July. There have already been some tweets sent out by the Big 12 intended to engage the young audience. There are a few ways that the conference has begun to do this, one of which is through social media. One of the biggest things that Yormark has stressed in his time at the top of the Big 12 is making the conference more engaging to young fans. ![]() While there have been a lot of issues that Yormark has discussed over his first handful of media appearances, here are three of the top priorities that the staff is looking at. It has been just shy of four months since Brett Yormark was appointed as commissioner of the Big 12 Conference, and the league has already seen massive changes in both strategy and mindset.
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